Thanks for Subscribing

Here’s what to expect.

Mondays: Every Monday, I’ll send a short, 3-bullet email about building antibodies to mimesis in our hyper-mimetic world.

A few brief welcome emails: For your first few weeks as a subscriber, I’ll also send you a short series of welcome emails, introducing you to the concept of mimetic desire and showing you where you can find my best work and the things that I enjoy reading from others.

If you want to take our relationship to the next level, we can text. Text the word “Monday” to 202-918-3743. It’s not my personal cell number, but I get the texts in an app and I read every single one of them. I respond when I can. If you sign-up for this service, you’ll get a notification from me via text when my new work is out—never more than once/week.

Learn more about mimetic desire and other topics related to human ecology. I use my social media accounts to send reminders, tactics, and things I’m learning along the way. I am sometimes pretty chatty on Twitter, and I post a lot of pictures of my cooking and being silly on Instagram.

Click here to follow me on Twitter.
Click here to follow me on Instagram.

Check out my best work.

My latest book, WANTING, is the most comprehensive introduction to mimetic theory and the concepts that you’ll find. It’s already being translated in at least a dozen other languages. Adam Grant has called it “spell-binding” and Dr. Andrew Meltzoff, one of the leading childhood development specialist in the world, has called it a “stunning, even revolutionary book.” I encourage you to check it out. A lot of the questions that people ask me most often are answered in the book! 

For long-form essays, check out my Substack newsletter, Anti-Mimetic: A Field Guide to Mimetic Desire. Some of the most liked posts there are:

Welcome to the community. Thank you for being here.

P.S. Please make sure my emails reach your inbox by taking the simple step of adding me ( to your contacts. And if you want to take extra special care:

Gmail users – Add to your Primary inbox. On desktop: Go back to your main inbox, then click and drag this email to the Primary tab. On mobile: Click the three dots in the top right corner of this message, then click “Move To,” then “Primary.”

Apple mail users – Click on my email address at the top this message (next to the “From” field) and choose “Add to Contacts” or “Add to VIPs.”

Outlook users– Click the banner that says “Click here to download pictures” at the top of this message. Select “Add Sender to Safe Senders list.”

If you use another platform – It works something like the above.


My notes as a creator in an algorithmic world—learning when to ride and when to drive.

Luke Burgis

Luke Burgis

Luke Burgis

Please note that due to the number of emails that we receive, we cannot respond to every one.


My notes as a creator in an algorithmic world—learning when to ride and when to drive.