Virtual Book Launch Event
The One and the Ninety-Nine
June 16, 2026 · 12:00–1:30 PM ET
Register for Free →Takes 60 seconds · Free · Zoom link delivered June 13
What to Expect
Join the Live Conversation
Luke and special guests who are mentioned in or who represent key ideas in the book will be in conversation about its inspiration and central themes. The first hour will be open to everyone, with the final 30 minutes of private Q&A open to VIP guests who have pre-ordered the book.
Nicholas Christakis
Sterling Professor, Yale University
Andrew McLuhan
Founder, The McLuhan Institute
Katherine Dee
Internet Culture Reporter
John Henry Crosby
Hildebrand Project
Dr. Jenny Paxton
Catholic University of America
Special Guest
Special Guest
Special Guest
For Pre-Order Supporters
Pre-Order. Show Proof. Get VIP Access.
30-Min VIP Q&A
Stay after the main event for an exclusive 30-minute Q&A session with Luke — only for pre-order supporters.
Private WhatsApp Group
Join a private group chat with Luke for one week of exclusive conversation, follow-up, and behind-the-scenes access.
Free to attend · Zoom link sent by June 13
About Luke Burgis
Luke Burgis is the author of Wanting: The Power of Mimetic Desire in Everyday Life (St. Martin’s Press), which has been translated into more than 20 languages and named one of the best books of the year by multiple publications.
He is the Founder and Director of the Cluny Institute, which develops leaders capable of independent thought in an age of social contagion. His new book, The One and the Ninety-Nine: Forging Identity in an Age of Social Contagion, publishes June 16, 2026.
lukeburgis.com →Praise for the Book
What Readers Are Saying
“Luke Burgis shares a story of tragedy and loss, and how it led to a life of compassion and hope. The One and the Ninety-Nine is a guide to living with virtue in the hardest circumstances, and finding deep joy.”
— Arthur C. Brooks, Harvard Professor and #1 NYT bestselling author
“Social contagion is the most important phenomenon of our time. And Luke Burgis’s The One and the Ninety-Nine is the place to go to learn about it.”
— Tyler Cowen
“Fascinating. A very well written and conceived book.”
— Sebastian Junger, author of Tribe
“The One and the Ninety-Nine offers a compelling exploration of how to develop a healthier sense of self in an age of social contagion and fragmented identities. A timely and much-needed book.”
— Anne-Laure Le Cunff, neuroscientist and author of Tiny Experiments
“Luke Burgis has risked much by his boldness in form and content, by making it personal… this book could lead you to great rewards. Take it personally.”
— Andrew McLuhan, Founder of the McLuhan Institute
“The One and the Ninety-Nine is a book about the problem beneath all our other problems: how to become a person capable of truth, courage, and belonging in a culture that dissolves all three.”
— Katherine Dee, internet culture reporter
“Burgis shows you how to be authentically yourself and consider the impact you’re having on others so you can do your best work and build your strongest relationships.”
— Kim Scott, author of Radical Candor and Radical Respect
“A warm, wonderful account of how to develop a healthy self based in community for the 21st century age of digital distraction.”
— Magatte Wade, Entrepreneur and Author of The Heart of the Cheetah
“I never hesitate to recommend a Luke Burgis book! Burgis’s wisdom is hard won… communal interdependence may return to public discourse, and the high calling of a life of virtue once again appears reachable.”
— Jessica Hooten Wilson, Fletcher Jones Chair of Great Books at Pepperdine University
“In The One and the Ninety-Nine, Luke Burgis shows us how to resist the siren call of false identification… Burgis reveals how we discover our true selves in a personal response to the call of the good and the beautiful.”
— Michael Clune, author of Pan
Ready to join the conversation?
June 16, 2026 · 12:00–1:30 PM ET · Virtual (Zoom)
You will receive a Zoom link by June 13.
