📖 New Book: The One and the Ninety-Nine Pre-Order + VIP Access →

Enroll in my next Workshop July 17-21, 2024

Why do we want the things we want?

Desire: it’s ubiquitous, social, contagious, and malleable. People unconsciously imitate the desires of others—and therefore they value jobs, spouses, brands…

It’s easy to find a tribe—the difficult today is learning how to be in one without losing yourself. Out June 16: Pre-order here.

Hi, I'm Luke.

Here's a quick version of my personal story

Featured Writing

Mimetic Desire 101

What is Mimetic Desire? Nearly everyone (unconsciously) assumes there’s a straight line between them and the things they want. >>

Please note that due to the number of emails that we receive, we cannot respond to every one.