Enroll in my next Workshop July 17-21, 2024

Why do we want the things we want?

Desire: it’s ubiquitous, social, contagious, and malleable. People unconsciously imitate the desires of others—and therefore they value jobs, spouses, brands…

The One And the Ninety-Nine

A groundbreaking exploration of how and why some people change radically and others don’t—and a roadmap to evolving in an uncertain world…

Hi, I'm Luke.

Here's a quick version of my personal story

Featured Writing

Mimetic Desire 101

What is Mimetic Desire? Nearly everyone (unconsciously) assumes there’s a straight line between them and the things they want. >>

Keep up to date with what I’m thinking and writing about. I publish to Substack on a weekly basis.

Please note that due to the number of emails that we receive, we cannot respond to every one.