01 · 2026 · St. Martin’s Press
The One and the Ninety-Nine
Forging Identity in the Age of Social Contagion
It is not hard to find a tribe. The hard part is not losing yourself inside one.
The One and the Ninety-Nine argues that the great crisis of our time is not polarization or loneliness but formation — the difficulty of building a self solid enough to withstand the pressure of the crowd — and offers a practical map for recognizing false belonging, escaping coercive dynamics, and becoming someone who can stand alone, so that we can finally stand together.
“Social contagion is the most important phenomenon of our time. The One and the Ninety-Nine is the place to go to learn about it.” — Tyler Cowen
